内容简介
市场经济中，人与人之间是以诚相待，还是尔虞我诈？商业伦理有无存在的必要？本书将从崭新的角度给您一个耳目一新的答案。作者集十六年潜心钻研之结晶，采用理论讲解与案例分析相结合的方式，深入浅出地阐述了商业伦理在商战中的作用。领会本书主旨，克服经营“近视”，把握时机，主动出击，定会令您立于不败之地！
作者简介
戴维 J. 弗里切(David J. Fritzsche)
?宾夕法尼亚州立大学棗大峡谷研究中心教授。
目录
1.Ethical Problems in Business
Actual Experiences
Types of Issues
What's Ahead
2.The Importance of Ethics in Business
The Macro Perspective
The Micro Perspective-Ethics and Trust
The Importance of Society's Perception
Summary
Discussion Questions
3.Moral Standards
Integrative Social Contracts Theory
Consequentialist Principles
Nonconsequentialst Principles
Summary
Discussion Questions
4.The Empirical Evidence
Personal Traits
Organizational Traits
Organizational Climate
Organizational Goals
Policy
Culture
Decision Processes
What we have learned
Discussion questions
5.Ethics and Decision Making
Personal traits
Organizational culture
Discussion
Discussion questions
6.Making&nb..
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