内容简介
The potential opportunity in China is huge: it is home to a quarter of the world’s population, domestic consumer spending in China is growing by up to 10% a year, and relaxed regulatory restraints have opened China up to unprecedented levels of foreign investment. This book will help multinational corporations and the managers who work in them understand the implications of China’s current stage of development and develop strategies for effectively competing in this environment.
目录
The Great Transition 1
KENNETH LIEBERTHAL AND GEOFFREY LIEBERTHAL
The Chinese Negotiation 31
JOHN L. GRAHAM AND N. MARK LAM
The Hidden Dragons 57
MING ZENG AND PETER J. WILLIAMSON
Short-Term Results:
The Litmus Test for Success in China 79
RICK YAN
Entering China:
An Unconventional Approach
105
WILFRIED VANHONACKER
To Reach China''''s Consumers, Adapt to
Guo Qing 123
RICK YAN
Trouble in Paradise 141
KATHERINE XIN AND VLADIMIR PUCIK
The Forgotten Strategy 163
PANKAJ GHEMAWAT
About the Contributors 187
Index 189
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